If you want to spend cash on ads to be successful with your audience, it’s best to spend it in the right place.
That is, there are over 259 million unique visitors and 4.8 billion daily interactions.
Somewhere like… Google.
Google Ads was launched just two years after it became the most popular website in the world: Google.com. The advertising platform came out as Google AdWords in October 2000, but after some rebranding in 2018, it was renamed Google Ads. Visit: Google Ads Management.
Given Google’s wide reach, chances are you saw (and probably clicked) a Google ad… so have your potential customers.
In this guide, you will learn how to start advertising on Google. We’ll cover features specific to the platform and teach you how to optimize your campaigns to get the smoothest results with your ads.
It’s no secret that, lately, the stronger and more focused your paid campaigns are, the more clicks you generate – resulting in a higher chance of getting new customers.
This is the reason why Google Ads has become increasingly popular among businesses of all industries.
What is Google Ads?
Google Ads can be a paid advertising platform that falls under a marketing channel referred to as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on billboards.
Google Ads are an effective way to drive qualified traffic to your business or feel-good customers by having them check out the products and services you offer.
With Google Ads, you’ll increase your website traffic, get more phone calls, and increase your in-store visits.
Google Ads allows you to create and share well-timed ads among your audience (via both mobile and desktop).
This suggests that your business program will show the equivalent of a results page (SERP) when your ideal customers are trying to find products and services similar to yours through Google Search or Google Maps.
That way, you reach your audience when it makes sense for them to return to your ad.
Note: Ads for the Platform may also air on other channels including YouTube, Blogger, and the Google Display Network.
Over time, Google Ads will also help you analyze and improve those ads so that more people can succeed so that your business can achieve all of your paid campaign goals.
Additionally, regardless of the dimensions of your business or the resources you have available, you will tailor your ads to your budget. The Google Ads tool gives you a chance to stay within your monthly limit and even pause or stop your ad spend at any time.
Now, on to another important question: is Google Ads really effective? To answer this, let’s consider some statistics:
- Google Ads has a click-through rate of around 8%.
- Display ads generate 180 million impressions monthly.
- For users who can buy, paid ads on Google get 65% of clicks.
- 43% of consumers buy something they’ve seen on a YouTube ad.
