Search Engine Optimization- if you know anything about marketing, you must’ve heard this phrase countless times. It’s no wonder, since SEO is considered the cornerstone of effective marketing. Optimizing your content for search engines, whatever shape and form, is a skill you must master.
We’ve got your back if you’re unsure where to begin or how to approach learning SEO. Below, you’ll find all the information you need on where and how to learn this crucial marketing skill.
Let’s take a closer look.
- Master the Basics by Yourself
Start your SEO journey with some individual research and quality reading. You can find tons of online resources that will help you understand the fundamentals, at least in theory.
Make sure to learn about:
- search engine algorithms
- link building
- on-page SEO
In your search, try relying on credible sources of information, such as Google’s official website and its starter guides and help sections. Once you learn SEO basics, you’ll be able to begin more intensive learning with greater understanding and better results.
- Stay Informed
SEO rules and trends are changing quickly, which means you’ll never stop learning. This is why it’s important that you find reliable sources of SEO news and information that you’ll get back to all the time.
- SEO podcasts
- SEO blogs
- SEO YouTube channels
- SEO social media communities
Find the sources you trust and create a habit of regularly visiting them and staying updated. Remember, SEO is not a skill you can learn once and call it a day. It’s an ongoing process.
- Enroll in a Course
Now that you know all the basics and you’re staying updated on the latest news and trends, it’s time to put that knowledge to use. Gaining practical skills may be the most challenging part of the process, but it’s the most exciting one too.
You can find SEO courses online on Coursera, Udemy, Semrush, Domestika, and other credible online education websites. Make sure that the course you choose:
- is suitable for your skill level
- includes practical exercises
- comes with visual elements such as images, screenshots, and videos
Choose a course that will help you build your knowledge and bring it up to the next level.
- Start Using SEO Tools
68% of online experiences start with a search engine, so it is clear that you need to work on your skills daily to use this opportunity of attracting your target audience.
Naturally, you can’t go very far with your SEO skills if you’re not using the right tools to help you out. SEO tools are designed to do what you can’t do- perform data analyses, specific searches, calculations, predictions, and measurements.
The most popular SEO tools include:
- Google Search Console
- Ahrefs Keyword Tool
- Moz Pro Software
- Answer The Public
- Google Trends
Most of these tools come in a free version or at least offer a demo. You can try them out and see if they’re doing any good to your SEO.
Also, each tool comes with a guide on how to use it, but you can find detailed tutorials and revisions online. As you use them, you’ll be learning more about the tricks and hacks, and improving your overall SEO performance.
- Don’t Forget Technical SEO
So many beginners focus solely on user experience, or content quality, and completely neglect technical SEO’s importance.
Technical SEO helps you improve your organic ranking through website and server optimization. This helps search engine spiders crawl and index your site more effectively, which is crucial for your overall success.
This means you also need to learn about:
- SSL (Secure Sockets Layer)
- mobile-friendly website
- site load speed
- XML sitemaps
Make sure not to skip or ignore this SEO education section while researching, looking for courses, or practicing your skill.
- Start Using Your Skills
Practical experience is the ultimate teacher, and the same goes for SEO. Without actually using your skills and knowledge, you won’t be able to progress or learn anything new.
This is why you need to find a way to practice SEO as soon as possible.
If you already have a website, perform SEO analyses and find the areas that need improvement. Start using the right tools and work on making it better.
If you don’t have a website, you could start a blog or build a WordPress website just for practice. If you google do my assignment for me cheap, you’ll find writing help for your blog. The important thing is that you start using your skills in real life and not allow them to stay purely theoretical.
- Final Thoughts
Learning SEO is far from simple, and it’s a process that requires time and dedication. Still, if you set your mind to it and follow the simple steps we’ve shared above, you’ll be able to master SEO faster than you think.
Hopefully, we’ve inspired you to start learning SEO today!
Ruby Butz is a marketing expert and a blogger. She writes for marketers, businesses, and entrepreneurs needing help with their online presence and image.