The online education industry has had quite an expansion in the last decade, especially after the outbreak of the COVID-19 pandemic. Even though the pandemic is over, people remain interested in gaining new skills and knowledge online due to the simplicity and convenience of that option. More and more online education businesses are thus appearing on the market, and the competition is strong.
If you’re running an online education business and want to stand out from the rest, you first need to develop a killer SEO strategy. Below, we’ll share 5 proven strategies to help you skyrocket your business and win your customers over.These strategies will ensure that your online education services are as accessible as any “purchase essay” option, making learning even more convenient for your target audience.
Let’s take a look!
- Use Keywords the Right Way
Keywords are called keys for a reason. Not only do they help search engines recognize your content as valuable, but they also make your content more interesting and appealing to your target audience.
So, if you’re running a blog for your online education business (which you should!), you need to use keywords the right way. Here are the rules you simply cannot ignore:
- use keywords naturally without stuffing the text
- place the main keyword in the title tag and website URL
- use them in the page title and subheadings
- use a specific keyword instead of a general one, e.g., learn Italian in a month vs. learn Italian
If you master the art of proper keyword selection and implementation, your SEO will improve immensely.
- Indulge Website Visitors
You have to invest all your efforts into keeping your website visitors on the page for as long as it’s possible. This means you must consider the typical online behavior of the modern internet user- lack of patience and need for instant answers.
This is why the following combination of SEO strategies will work for you greatly:
- organize your content
You need to allow the visitors to scan your content for specific information. Create different sections, use subheadings, lists, bullet points, images, and different fonts to break it down.
- speed it up
Stats show that the first 5 seconds of page-load time impact your conversion rate the most. Make sure your website loads fast. Speed it up by using the right template, compressing large files, removing heavy details, and testing it for all devices.
A fast-loading and easy-to-navigate website is a huge plus. Your visitors will stay with you longer, thus signaling the search engine algorithms that your content is valuable.
- Get More Backlinks
You want your online education business to stand out, and you need to show you’re credible. But, it would be best if someone else spoke for you; backlinks are the ultimate tool for this.
Having another website link to yours is a green light for Google search engines and a definite bonus for reaching potential new students. But getting backlinks is easier said than done.
Here’s what you can do to get more backlinks:
- create valuable and unique content such as case studies, testimonials, surveys, and statistical reports
- create powerful shareable infographics
- experts insights
- create explanatory videos
- do some guest blogging
Getting those backlinks is challenging but worth the effort. Consult LetsGradeIt if you need help writing a quality piece of content quickly. They offer professional writers who can do it for you.
- Check Who’s Outranking You
You want to make it to the first page of the Google search results, but so do your competitors. If you want to improve your SEO, perform a search yourself to see who’s outranking you.
Type the keyword or phrase and check out the results. For each featured web result, check the following:
- page title
- meta descriptions
- URLs
- subheadings
- images, videos, or any other visual elements
Find a pattern that’s working for all of the top results, and you’ll know what to change in your strategy.
- Meet the User’s Intent
Finally, there’s no way you’ll ever rank high enough if your content isn’t working for your users. If the user performs a search and clicks on your page as the desired result, they’re expecting your content to:
- answer their question
- solve their problem
- provide the information they need
- give them something valuable
So, don’t just focus on the keywords and proper content organization. Don’t forget about the value of the content and the user’s intent.
- Final Thoughts
If you want to launch your online education business higher, make sure your SEO strategy is solid. The 5 key strategies we’ve shared above will strengthen your SEO efforts and help you rank higher.
Start using them ASAP and get more people to join your online education community.
Author’s Bio
Ruby Butz is a marketing expert and a blogger. She mostly writes for small businesses that want to improve their online presence.
