by Alex Schnee
You might think you have all the elements in place when it comes to your e-commerce store, but you might not know what you are missing when it comes to designing your checkout pages. This can be one of the most important parts of encouraging customers to buy your product, and you want to take some extra time to make sure that the design is in order and that it makes sense with users go to buy.
Here are some considerations you should think about when it comes to your online store’s checkout page.
The design should be simple
When you are going into designing a page for your customers, you will want to make sure that you don’t overcomplicate things. It’s likely that they are used to a very particular type of checkout experience, and you might want to use a method like headless commerce in order to test things out a bit before you officially launch. This might include asking users to try your page out, or using trial and error until you find the right design.
Have a guest checkout option
Sometimes, your customers are not going to want to fully commit to signing up for an account for your store. Having a guest checkout option can bypass some of the concerns they might have with entering in their information, while also making the process of purchasing your product faster. This might mean that you have to design two types of checkout experiences, but it can be worth the extra time and effort in order to help your customers feel comfortable and to convert.
Provide several payment options
Only offering one type of payment is sure to turn off many potential buyers who would be interested in what you have to offer. That’s why you should make sure to use a plugin or payment software that can take a few different types of credit cards. You might also want to seriously think about integrating online payment platforms like PayPal to make the payment process even simpler for your customers. Fortunately, there are some very easy ways to do this without having to hire a developer to completely redesign it.
Finally, your customers should have a solid indication that they have completed the checkout process and that they should receive their product within a timely manner. You can do this with a checkout screen and by sending an email to the email address they have included. Without confirmation, you’re likely to run into some issues with customers concerned they have been charged without receiving their order, which can lead to a bad reputation and reviews.
Your checkout page is one of the most crucial parts of successfully running an e-commerce store, and you want to make sure you customer can move through it smoothly. Once this is in order, you’re much more likely to see those conversions and sales happen.