Useful Link Building Practices To Avoid Google Penalties

For safe google link building, in particular, posting with links, you need to study the site where placing backlinks carefully. It should match not only the theme of your site but also have good traffic, domain rating, and so on. Therefore, it is easier to use the guest post platform, where the main indicators have already been achieved. Given that the links generated by such methods look 100% natural, they have all the standards necessary to ensure high quality, and they inspire confidence not only in the target audience but also in search engines. 

The good news is that today we are going to share best practices in link building strategies that will not only get you positive results but eliminate the risk of your links being flagged as spammy or toxic by Google.

Link Baiting to avoid unnatural links

Conducting exceptional content that will be shared will create natural links. Bait content usually requires careful planning. You need to make sure you give value to your content. People tend to share educational or controversial content, so it’s important to give your readers more than they expect. Original infographics are also a great way to get your readers to link to your content, so take advantage of that.

Links from readers are the most powerful because search engines see them as real recommendations from real people. The best thing about it is that they benefit your site in many ways, such as generating targeted traffic, increasing trust from readers, and determining the importance of your site on the network (Pagerank and Authoritativeness).

Guest Blog as opposed to google penalty

Showcasing your expertise on other blogs in the relevant niche is perfect for gaining quality backlinks. In addition to absorbing traffic/audience from them, you also get to pass through trust and PageRank from your domain. It can be to your advantage as the page ages and readers start linking to it. Also, you build relationships that will help your business in the long run.

Article Submission Marketing and Smart Content Spinning Conversion

This method is one of my favorites because it gives you more than you put in. It gives you tons of “top-relevant backlinks” and brings you traffic that is already familiar with what your offer is. This method has great potential and can give promising results. Just imagine how one article can increase the number of quality backlinks pointing to your site if you submit it to various authoritative sites.

And it doesn’t stop there. When you’re done submitting your article, you can also reformat it into a press release or “how to” article and then submit it to press release sites and “how-to” submission sites (,, etc.). For example, view page and think on which site your information would be relevant. After submitting an article, you can also convert it to PDF, Widget, Podcast, Slide, and Video and then submit them to their respective directories. 

Create or buy quality websites

If you have the budget to invest in this kind of method, then go for it. However, this can take a while if you’re building new sites to link to each other, but it’s certainly effective when it comes to building high-quality, risk-free links. It’s also best to hide your identity on other sites before linking them.


You really shouldn’t invest in this method, as you can always exchange a sponsored link from other sites. Offering your services or your own products, such as an e-book or course in exchange for a link, is a great way to do this in 2022. You may sponsor a prize for blogging contests, in which your contribution may be in the form of a free product, service, or consultation to the winner. You can also connect with web designers to sponsor free themes or site templates or non-profit organizations related to your industry and offer them your experience for a deal that benefits both parties.


Organizing your own blog contest will definitely create more natural inbound links pointing to your site. All you have to do is allow participants to advertise the contest, site, or blog posts on their own networks. It is also desirable to make this part of the competition criteria.

Profiles in social networks. Links from social networks, social bookmarking, and forum profiles are known to be of great value. Links from these sites (like Facebook, Twitter, Youtube fan pages, etc.) are extremely effective if your profile can gain the trust of search engines. That’s why you also need to create links pointing to them in order to be able to pass through the trust level and domain authority. 

Bait Widget instead of bad backlinks

If you are creative enough to design a unique and useful widget, then this method may be your link building silver bullet. This can definitely generate thousands of high-quality backlinks to your website, generate huge traffic, and ultimately bring new customers to your business. You can always assign a task if you don’t know how to do it.

Risk is everywhere: what works for others may not work or be safe for you. But it is a business, and we all want the best and wisest investment for it. So use different outreach services to remove google penalties in 2022 and follow the white hat SEO strategy.

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Shashank Jain

Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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