If you are a website owner or a digital marketer, you would have likely come across other marketers telling you about SEO and its advantages. It is down to the fact that it is a crucial part of any online marketing strategy nowadays.
However, if you are not familiar with such a thing, you might not know whether it is worth your money and time.
For starters, Search Engine Optimization (SEO) involves the process of improving your webpage in a way that it ranks higher on search engines. It allows users to see it when they search for a specific phrase or word.
If you are not sure how such a thing matters, imagine for a second how you would search for information every day when you require it. It could involve searching for that new tv set or finding a location to visit during your next holiday trip.
Most of us usually reach for our smartphones and laptops to find such information. All you need to do is search for “50 inches led tv” on the search engine of your choice, and you will see thousands of relevant results pop up.
SEO enables such a thing to happen. However, if you still find it hard to convince yourself that you should be using SEO to enhance traffic to your website, then keep on reading this article. Listed below are the aspect of SEO, that once optimized, increases your website traffic.
IMPROVED USER EXPERIENCE
Every search engine’s objective is to find the most relevant search results for a keyword. To be on top of every search engine results out there, you need to optimize your website with high-quality SEO friendly content. If you have a website that looks outdated, unauthentic, or loads slowly, then chances are the visitors will close your webpage before they even see your content.
An increase in website quality means frequent visits from users. Whenever a user spends more time on a webpage, Google detects it as useful and ranks it higher on search results. Something like this increases traffic to your website and brings in new clients. More traffic could lead to more revenue.
If you want to find out the rate of visits to your website, you can always use a traffic checker to evaluate your position. If your website engagement is low, you can make your website SEO friendly by improving its content.
OPTIMIZED VOICE SEARCH
There is a massive difference in how people use text search and voice search, and both work differently. Thus, optimization for voice search is also a necessity. For example, someone might search on the internet for a keyword such as “Diet food” while another person may use a voice-based search such as “foods to eat on a diet.”
The use of long-tailed SEO-friendly words allows you to cover more. Such optimation of content will allow you to cover more while doing less. For example, if you were to publish a blog on your website, ensure that you format it correctly, and use questions for headings where necessary.
OPTIMIZED BACKLINKS
When you include backlinks on your content or website, it allows search engines to determine whether your piece holds authenticity and credibility. Such a practice enables websites to rank higher on search engines. But, that depends on the quality and credibility of the backlinks used as well. The more high-quality backlinks you use on your website, the better chance you have of ranking higher on a search engine.
When you do such an SEO based optimization, you have the chance of increasing your traffic by one hundred percent, resulting in potential buyers, which will lead to an increase in revenue.
MOBILE-FRIENDLY WEBSITE OPTIMIZATION
Nowadays, people prefer mobile phones over laptops and personal computers as they are handy and readily available. So, it is a no-brainer that you need to optimize your website for mobile devices. How it performs and appears on a desktop pc is also critical, but whenever you decide to build a website from scratch, think about mobile optimization.
YOUTUBE SEO
Many people forget about youtube when talking about SEO-friendly content. Video marketing might not be your cup of tea, but with the advancements in video technology and digital cameras, now is the best time to take advantage of this marketing technique.
Youtube SEO involves the usage of SEO-friendly thumbnails, video titles, and descriptions. Come up with a clickable and crafty youtube video title, which includes SEO-friendly keywords, combine that with a powerful video description with backlinks, and an eye-catching thumbnail. Your video will end up receiving thousands of clicks, resulting in an increase in traffic to your landing page.
TECHNICAL OPTIMIZATION
One should not forget the importance of the technical side of SEO optimization. With HTTPS, your website will see an increase in its SEO experience and increase its security. For example, opening a backlink that results in a 404 error can somewhat be annoying to potential visitors.
To remedy this problem, you can always use a crawling tool that will allow you to see how many of your backlinks lad to a 404 error based-webpage.
THE FINAL WORDS
As we know that over time, SEO continues to evolve. Business and website owners must adapt to give them a competitive edge over their competition. Ensure that you spend the time necessary to create user-friendly content and stay up to date with the latest SEO best-practices. You might say there are tons of things to consider but know that you will not become an SEO expert in a day. Understand the basics and apply them to your website. If you do so, you will see a boost in your click-through rates, rankings, and engagement as time passes.
