Have you ever wanted to boost your video marketing campaign? Displaying videos on websites is one of the best ways to get new visitors to your brand or business. They do better than images, GIFs, and even quotes!
You can reach potential customers with your relatable videos, educate them on your products or services, and get twice the organic reach on social media.
Got any videos you want to display on your site? Don’t have any idea what’s the best way to display online videos?
Read on for the complete guide to displaying videos on websites.
Know the Purpose of the Video
Knowing the purpose of the video is the key to successfully displaying it on the web. Maybe it’s to showcase a product, display a tutorial, advertise a service, or explain or present something else. Once you know the purpose of the video you can decide on the player platform, the type of video, and what else should be included on the page.
Edit the Video
Creating a good user experience is essential for any website that wants to succeed. To ensure that visitors enjoy viewing your videos on your website, you must first edit them correctly.
Make sure the videos are well-formatted and to the correct size and length. Ideally, the videos should be no longer than three minutes. You should also optimize the video for your target audience by making sure the style, colors, soundtrack, and lighting is in the videos.
Determine the File Format
Some file formats are not compatible with browsers, and only certain file formats will work across multiple devices and web browsers. Popular file formats include MP4, MOV, and WEBM, though some additional formats such as QuickTime, Windows Media, and Adobe Flash are also supported.
It is important to note that the larger the file size, the longer the video will take to download and display. Compressing the file size down to a manageable size while still maintaining quality is important. If you’re not sure about the edited video you made, here’s a possible solution for saving website videos.
Upload and Create a Video Player Link within the Website Page
Uploading your edited video and creating a Video Player Link within the Website Page to allow your video to easily be accessible to viewers is an easy process.
It starts with uploading the edited video to a video hosting service or to a third-party video player. After that, you’ll need to create a Video Player Link.
This link will include code that is embedded into the website page, such as an HTML embed code. Once the Video Player Link code is added to the page, viewers will be able to press play and easily access the video.
Check All Links
Check all video player links on your website for obvious reasons. Broken links can deny your visitors a great user experience as well as the full enjoyment of your content.
Make sure to test these links regularly and update them to the latest version to give your viewers the best possible video streaming experience. Using outdated video players can lead to security vulnerabilities that can cause your website to crash.
Displaying Videos on Websites Is a Game Changer
Displaying videos on websites is a great way to keep visitors engaged and interested. Not only are they visually appealing, but they have the potential to create a drastic increase in website traffic. So, better try adding videos to your website today!
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