We have all heard of the infamous saying: ‘Content is King’, but not many of us understand its true meaning before we get tangled in the business of marketing and search engine optimization.
Whether you’re making an Ad copy or trying to scale organic traffic through SEO, you need content more than ever today. Without content, any content marketing agency is destined for doom. The importance of content is paramount and we cannot refute it.
Read on to learn the top 5 reasons why content will continue to rule the search engine landscape to understand why you need it. Let’s begin.
Content helps you introduce your brand:
Without content, your website will have no meaning. After all, people will have no reason to visit your website because what will they even read?
Without content, you don’t have an online identity. Without it, you can’t communicate who you are, what your business is about, and what you can do for the people visiting your website. For example, let’s say that you are a digital marketing agency, how will you communicate this information to your website visitors if you don’t have content on your website, to begin with? You can’t.
As such, we can say that content is essential for building brand awareness. You need it to introduce your brand and connect with your audience. After all, it is the language with which you interact with them.
In other words, content gives your business a voice. Without content, people won’t know that your business exists!
Content makes you an industry authority:
Becoming an industry authority in your niche demands that you show expertise in the said field. You need to show that you know what you’re talking about. You can’t do this without content.
It is content that helps you communicate your knowledge and share it with your audience. As such, we can say that to become an industry authority; you need content.
Content helps you rank in Google and SERPs:
We all know the importance of SEO (search engine optimization), and the role it plays in helping your website or individual blog post rank in different search engine results pages, including Google.
To optimize your content for search engines, you need to practice both on-page and off-page SEO. This requires technical expertise and a whole lot of content optimization.
And how do you optimize content?
However, you might notice that to outrank a high ranking article on Google and rank on the top of SERPs; keyword optimization is not enough. In addition to it, you also need to match or exceed the content length and give a more in-depth and comprehensive explanation of the topic.
This shows the importance of content. You need content to rank on Google and other search engine results pages whose algorithm analyzes the comprehensiveness of your blog, content length, and keyword usage (among other things) to rank websites and individual articles.
Content attracts inbound links to your website:
Inbound links are those links that are pointing at your blog or your website. When other websites mention or link to your website, it is called an inbound link.
The more inbound links you get, the more website visitors you receive. Getting high volume inbound links sends a positive signal to Google that your site is an authority because it indicates that your website is worth linking to. This is an important ranking factor.
With more inbound links, the visibility of your website increases, and you attract more website traffic. All of this won’t be possible without content. This is so because when a website links to you, they are essentially linking to a content piece that they like on your website.
Content helps you meet your conversion goals:
Every business has a conversion goal for their website. It can be customer acquisition, client building, sales, or something as simple as getting email subscribers for your newsletters.
And to meet your conversion goals, you need a landing page. You need to optimize this landing page using relevant keywords, explain your business using compelling content, and add CTAs (call to action) at the end of the landing page to encourage website visitors to take action.s.
All this won’t be possible without content. Everything that goes on your landing page is content. Be it the content of a pop-up, a CTA, or simply what you write on your landing page – everything is built with content. As such, we can conclude that content inspires people to meet your conversion goals.